Everyone is talking about DuckDuckGo, the search engine that has experienced enormous growth in 2021 and performs over 100 million searches daily. Why not just use google? What is the secret to their success?

Privacy is a rare commodity today online. Google’s incredible monopoly over the market means users have reluctantly become accustomed to their data being used for targeted marketing. Individuals are constantly being tracked: their browser behavior, Gmail activity, Youtube history, location, IP address, purchase history, google searches… the list goes on. 

With the switch to DuckDuckGo, the people are taking a stand against an endless slew of personalized ads and data harvesting. Duckduckgo doesn’t track users or collect their data. Search history is not recorded and they do not package up your online movements to sell to advertisers. Their mission is to establish a new level of trust online by providing an anonymous search engine, privacy tools and privacy ‘add-ons’ for your browsers. This privacy driven search engine is proving that confidentiality is not a thing of the past.

It is worth noting that this global value for data privacy is reflected in the data privacy laws we see being created and enforced, for example, the GDPR of Europe, POPIA of South Africa and the PIPL of China. Great strides for privacy means even greater efforts in compliance. 

The people have made their choice. Make sure your company complies with the highest standards of data privacy, starting with managing your compliance with Centraleyes

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